Video Commercial Series

Posted

Student: Tate Moseley
Brand: Apple Watch
https://youtu.be/FGPkpdtQgJM

Student: Collen Layton
Brand: Crocs
https://youtu.be/n8gJUCVpQy4

Student: Allison Polk
Brand: Coke
https://youtu.be/Izyl5UbT25I

Student: Quang Le
Brand: Audio Technica
https://youtu.be/Tg5QA-sFJ7s

Student: Kyle Moore
Brand: DuraLast
https://youtu.be/S0noZ_6dO1c

Educator/s:
Institution:
Level: , ,
Duration: 6 weeks
Category: , ,
Filed Under: , , , , ,
Bookmark Project

Project Brief

You will be creating a series of 3 original commercials for one brand in a style of your choosing. Your question to answer is, "how do I create a series for a multi-million (or billion) dollar brand as a college student with no budget"? The answer is simple - tell a good story. Your job will be to figure out how to tell a story in a 30-second time frame that is branded effectively and is succinct across videos. 

Students will go through a rigorous 6-week process where they will follow the steps to commercial video production in lockstep:

  • Concept
  • Storyboards
  • Story Writing
  • Pre-Production Planning
  • Location Scouting
  • Talent Scouting
  • Production
  • Reshoots
  • Post-Production
  • Audience Testing/Data Gathering
  • Presentation/Screening

Learning Objectives

  • Understanding and application of pre-production, production, and post-production.
  • Creative storytelling in a defined time-frame
  • Gaining real-world field experience in all roles of small commercial production.

Deliverables

  • Concept Statement
  • 3 Written Scripts
  • 3 Storyboards
  • 3 thirty-second commercials
  • 1 ninety-second follow up video 

Readings/Resources

https://www.singlegrain.com/marketing/13-best-super-bowl-ads-of-all-time-what-your-business-can-learn-from-them/ (Links to an external site.)

 

Story Tips:

https://www.xcellimark.com/blog/6-super-bowl-ad-principals-to-creating-the-best-ads (Links to an external site.)

 

Marketing Tips:

https://insights.newscred.com/the-most-creative-and-effective-super-bowl-marketing-strategies/

Production Demos:

https://www.filmriot.com/

Reflections

Looking back on this project I feel that students, at first, may have been a little reluctant to fully embrace the idea of a commercial. After all, these are design students who tend to lean more towards motion/animation as the only necessary means of a timeline. However, after the screening of everyone's first commercial they were rejuvenated to step up their game to complete the series. Ideally, I would make this a team project moving forward where small groups would compete against one another on the same brand rather than having this be an individual effort. 

Related projects