Video Commercial Series


Student: Tate Moseley
Brand: Apple Watch

Student: Collen Layton
Brand: Crocs

Student: Allison Polk
Brand: Coke

Student: Quang Le
Brand: Audio Technica

Student: Kyle Moore
Brand: DuraLast

Level: , ,
Duration: 6 weeks
Category: , ,
Filed Under: , , , , ,
Bookmark Project

Project Brief

You will be creating a series of 3 original commercials for one brand in a style of your choosing. Your question to answer is, "how do I create a series for a multi-million (or billion) dollar brand as a college student with no budget"? The answer is simple - tell a good story. Your job will be to figure out how to tell a story in a 30-second time frame that is branded effectively and is succinct across videos. 

Students will go through a rigorous 6-week process where they will follow the steps to commercial video production in lockstep:

  • Concept
  • Storyboards
  • Story Writing
  • Pre-Production Planning
  • Location Scouting
  • Talent Scouting
  • Production
  • Reshoots
  • Post-Production
  • Audience Testing/Data Gathering
  • Presentation/Screening

Learning Objectives

  • Understanding and application of pre-production, production, and post-production.
  • Creative storytelling in a defined time-frame
  • Gaining real-world field experience in all roles of small commercial production.


  • Concept Statement
  • 3 Written Scripts
  • 3 Storyboards
  • 3 thirty-second commercials
  • 1 ninety-second follow up video 

Readings/Resources (Links to an external site.)


Story Tips: (Links to an external site.)


Marketing Tips:

Production Demos:


Looking back on this project I feel that students, at first, may have been a little reluctant to fully embrace the idea of a commercial. After all, these are design students who tend to lean more towards motion/animation as the only necessary means of a timeline. However, after the screening of everyone's first commercial they were rejuvenated to step up their game to complete the series. Ideally, I would make this a team project moving forward where small groups would compete against one another on the same brand rather than having this be an individual effort. 

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