Single-Frame Concert Poster
Posted
Jamie Ikeda
Alycia Jones
Dain Melton
Ryan Oakes
Kayce Tynan
| Educator/s: | Frank Armstrong |
|---|---|
| Institution: | California State University—Chico |
| Level: | Junior, Undergraduate |
| Duration: | 4 weeks |
| Category: | Graphic Design, Information Design, Print, Typography, Visual Communication |
| Filed Under: | BA Program, Form-making, Four-year Program, Poster |
| Bookmark Project | |
Project Brief
Design a typographic concert poster using two contrasting type families within a single InDesign text frame.
Learning Objectives
Choosing + pairing typefaces, color theory, contrast + similarity, form + counterform, hierarchy, macro- + micro-aesthetics, modular grids, paragraph formatting + rules, proportional scale, rhythm and syntax.
Deliverables
indd and pdf files for a 15.5" x 22" poster.
Readings/Resources
Willi Kunz, Typography: Macro- + Micro-Aesthetics
Reflections
Placing all of the text into a single text frame forces students to think carefully about their composition: alignments, measurements and negative spaces. They were also restricted from using multiple hidden characters (returns, tabs, word spaces, etc).
