Resonance Poster with Augmented Reality Extension
Posted
Rebekah Seiler
Hom Ho
Brooke Hammack
Adam Caporuscio – Full documentation can be seen here: https://www.behance.net/gallery/88624803/Resonance-Poster
Sydney Haddon – Full documentation can be seen here: https://www.behance.net/gallery/87411187/Storms-%28Resonance-Poster%29
| Educator/s: | Meaghan Dee |
|---|---|
| Institution: | Virginia Tech |
| Level: | Advanced, Capstone, Senior, Undergraduate |
| Duration: | 3.5 weeks |
| Category: | Interaction Design, Motion, Print |
| Filed Under: | Illustration |
| Bookmark Project | |
Project Brief
Design an animated poster that communicates a moment, experience, or thing that resonates with you.
Resonance is defined as both:
- The Quality of being deep, full, and reverberating.
- The ability to evoke or suggest images, memories, and emotions.
Phil Meggs, in Type and Image, states: “Perhaps the most important thing that graphic design does is give communications resonance, a richness of tone that heightens the expressive power of the page. It transcends the dry conveyance of information, intensifies the message, and enriches the audience’s experience. Resonance helps the designer realize clear public goals: to instruct, to delight, and to motivate.”
I ask students to reflect on what resonates with them, what matters to them, why they want to be a designer, and what they hope to achieve with design.
Learning Objectives
Explore the relationship between print and digital experiences, by creating a printed poster and an Augmented Reality animated extension. Effectively use the principles of visual communication design to create each component. Creatively tell your own story.
Deliverables
- A printed 18x24 poster
- A pdf of their poster
- Documentation of their Augmented Reality solution
Readings/Resources
We used Artivive (https://artivive.com/) for the AR portion of the project. Students can have up to five projects hosted for free. The software is incredibly easy to use, and tutorials can be found here: https://www.youtube.com/watch?v=v9StZg6NfJg&feature=youtu.be.
Note: I use the \"3D/Pro\" settings, so I can add video and 3D components
Reflections
Artivive (the AR software) can be a bit finicky on recognizing images. I\'m considering exploring Adode Aero as another free alternative (but students would have to have a tablet or smart phone available to create with that).
Additionally, being a more introspective prompt, students often created more \"art-like\" pieces. Many students hesitated to use big type and other elements typically found in poster design.
