Packaging Design: “Fresty” packaged spiced buttermilk soda
Posted
| Educator/s: | Rajendra Thakre |
|---|---|
| Institution: | MIT Institute of Design, Pune |
| Level: | Advanced, Undergraduate |
| Duration: | 4 weeks |
| Category: | Branding, Graphic Design, Packaging, Typography |
| Filed Under: | 3-D, Brainstorming, Client-based, Composition, Experimental, Form-making, Four-year Program, Handmade, Healthcare, Illustration, Iteration, Process, Production, Sustainability, Usability |
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Project Brief
To create a distinctive product for the FMCG product category, as well as a business plan and packaging design.
Learning Objectives
Product strategy is used to understand the process of building a business.
Developing a company's visual identity.
To come up with a novel solution to a problem.
To learn about various aspects of packaging such as structure, design, visual appeal, retail space display and stacking, and so on.
Deliverables
- Business Model (Competitor Analysis, SWOT Analysis, USP, Target Audience, Market Research)
- Design Strategy
- Visual Moodboards
- Brand Personality (Nomenclature)
- Brand Identity
- Product Packaging (Structure, Labels, etc.)
- Visual language
Reflections
When developing a new product, learning more about market research is essential.
Investigating various packaging structures.
Improvements in 3D software skills.
