|Category:||Graphic Design, Typography, User Experience, Visual Communication|
|Filed Under:||Brainstorming, Business, Client-based, Composition, Culture, Digital, Four-year Program|
You are to create a typographic title lock-up for a fictitious Netflix movie or series. This movie/series can be any of the following genres: adventure, children, drama, fantasy, horror, humor, mystery, non-fiction, romance, or sci-fi.
Typographic Lock-up // is a typographic design where the words and characters are styled and arranged very specifically. This refers to the composition and arrangement of type. The trick is to find the best combination of visual appeal and clear communication while meeting the restrictions of any specific application.
The title of your fictitious movie or series is to come from a movie title generator. Titles are to be 3-5 words in length.
You must first work in B&W only. After your lock-up is finalized, you will need to select an image that you can use in the design of the Netflix interface show-card or title card. You can add color to your title lock-up as you see fit.
- Step 1: Research movie and TV series typographic title lock-ups. Pay careful attention to titles with 3 or more words.
- Step 2: Determining your fictitious Netflix movie or series title by using, http://www.coolgenerator.com/movie-title-generator. Titles are to be 3-5 words in length.
- Step 3: Create at least (20) digital roughs of your fictitious title in Adobe Illustrator. Explore typefaces as well as scale in the hierarchy of text.
- Step 4: Choose the strongest title concept and develop the show card layout. Create a new document that is 1,500 × 844 pixels in RGB color format. Place the title on the left side of the document. Choose a royalty-free image that connects to your interpretation of this fictitious movie/series. Adjust the color and size of the lock-up in the design as needed.
- Step 6: Save the file as “lastname_netflix.pdf.” Upload .pdf to BBlearn.
- To integrate typefaces (fonts) to enhance the meaning of a given message.
- To demonstrate the use of kerning, tracking, and/or leading to improve the readability of text.
- To integrate a typographic lock-up with a supporting image into a layout.
- show-card design that integrates the typographic lock-up and image
- Size: 1,500 × 844 pixels
The Netflix Title is a new exercise that I integrated into my sophomore-level Typography course. Previously, I noticed many of my students struggling with combining typefaces to enhance the message of a piece. In addition, there had been a disconnect in how they use hierarchy and placement with their typography. As a result, the elements often feel disjointed. I feel like this exercise was successful in that it got the students to think about choosing and applying typefaces to create a mood. Connecting the typography to a movie/series and using a fictitious title kept ideas fresh and relatable.
**Most students could have spent a bit more time exploring colors and retouching images to work better in the layout