Milk & Soup

Project Brief

For this project, students were introduced to structure design and label design in packaging. The student executed a carton structure rapid prototype and cylindrical label (applied to form) for products they imagined. The chosen products could have been food items (milk and soup) or they could have been non-food items that utilize the required carton structure and cylindrical label. The products could have been related (from the same product line) or independent from one another. Starter dielines were provided. Students scaled and resized the dielines to working mechanical files and applied their original designs. The student had to ensure that all relevant, required product information was included (nutrition facts, barcodes, user instructions) in their executions.

Learning Objectives

For this project, the student was expected to:

• Apply the basic process of Packaging Design from concept to execution;
• Learn about practical considerations for building mechanical files and prototypes;
• Define the relevance of packaging to visual communication;
• Identify effective and ineffective packaging executions through iteration production.

Deliverables

Mechanical Files – Designs on flat dielines
Prototypes – Carton structure & cylinder label applied to form
Documentation - Professional photograph(s) of executions

Readings/Resources

Books
Package Design Workbook: The Art and Science of Successful Packaging by Steven DuPuis, John Silva

Reflections

Overall, the assignment was successful. If assigned in the future, I would allow more time and instruction for photographing the prototypes and editing the images to elevate the quality of the project documentation images.