Letter-mark

Posted

Audrey Wall. Lettermark. Type studies.

Audrey Wall. Lettermark. Thumbnails.

Audrey Wall. Lettermark. Refined thumbnails.

Audrey Wall. Lettermark. 2 vectors.

Audrey Wall. Lettermark. Comprehensive.

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Level: , ,
Duration: 4 weeks
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Bookmark Project

Project Brief

Inspired by Susan Merritt's letter-mark project, I had repurposed it to suit non-majors. This project enables students to learn how to use Adobe Illustrator, demonstrate sketching as a fundamental part of a design process that combines both analog and digital techniques, and enhance their presentation skills. Here, they were to create a typographic letter-mark using two of their initials in black and white. The following limitations include:

  • The mark must contain characters form only the approved font families listed: Adobe Caslon, Baskerville, Bodoni URW, Clarendon, Gill Sans, Helvetica, and Futura PT. They may use italic, bold, or any other weights. They were not permitted to use other font families, nor mix font families within their mark.
  • The two letterforms must work together as a unit and must feel like a finished unified mark. They can be rotated, sliced and altered, but NOT distorted (no type squishing).
  • The sketch phase must be completed by hand on paper first, and the final work should be created on Adobe illustrator last.  

Learning Objectives

The students were to:

  1. Demonstrate their comprehension of plotting vector points
  2. Obtain a basic ability to use Illustrator’s toolbox including pen tool and selection tools, pathfinder tool, layers, artboards, color, grids, etc.
  3. Examine the characteristic shape and structure of the 2 letters to determine how they can be integrated into a unified whole to create a mark in each letter is integral to the other – it demands attention to the details of the letterform including stroke, weight, style, form, figure-foreground, and contrast.
  4. Appreciate the fundamentals of typography.
  5. Differentiate the file formats, specifically Ai, EPS, and PDF.
  6. Create 2 black and white vectors.

Deliverables

  1. One Adobe Illustrator file containing 2 artboards, 2 black vectors.
  2. One PDF file documenting your process in this order (combine jpeg and pdfs to one PDF file):
    • Full alphabet sketches
    • 15 thumbnail sketches on hybrid letter-mark
    • Two 6”x6” refined sketches, inked with black marker & micron pens.
    • Two vectored concepts, side by side
    • One comprehensive / pick out 1 strong vector.

Readings/Resources

Reflections

Graphic design and non-majors were intrigued by the subject matter, while those who were not fond of it appreciated the topic and did well in the process. I didn't have enough examples to show, but I hope to obtain more for demonstrations. 

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