Expressive Type Poster
Posted
Memphis: Amelie Garcia, George Mason University, Fairfax, VA
Dada: Jessica Saab, Montserrat College of Art, Beverly, MA
Bauhaus: Emily, Montserrat College of Art, Beverly, MA
Haring: Montserrat College of Art, Beverly, MA
Constructivism: Katherine Nghiem, George Mason University, Fairfax, VA
| Educator/s: | Peter Kery |
|---|---|
| Institution: | George Mason University |
| Level: | Undergraduate |
| Duration: | 4 weeks |
| Category: | Graphic Design, Print, Typography, Visual Communication |
| Filed Under: | Composition, Culture, Experimental, Four-year Program, Iteration, Non-profit, Poster, Printed Matter, Process, Visualization |
| Bookmark Project | |
Project Brief
Museum Exhibition Poster. Choose the subject of your exhibit - either: 1)Various works from an art movement or; 2)A retrospective of an artist. The design should not reproduce actual work from the exhibit, but allow for typography to express the energy and feel of the work.
Learning Objectives
- Recognize the importance of typography in visual communication
- Develop essential craft, critique and presentation skills
- How to make use of typography when resources of photography and/or its rights of usage are not available to you
- Research and Synthesizing. Upon choosing the the art movement or artist... What medium does the artist represent? What themes persist in their work? How does typography tie into the themes presented in the assignment? What colors and shapes will clearly communicate the artist’s medium? What associated typographic images will work best to promote the ideas inherent within their work? What informative text is necessary to effectively communicate the event? How does font choice, placement and color interact within the poster to heighten visual interest for the viewer?
- Understanding technical requirements – what software works best with the intended design design, how to cross-pollinate software elements, how to handle large file sizes and resolution
Deliverables
- 1 24-inch wide by 36-inch height print on quality paper
- 1 PDF High Quality full size
Reflections
One of the difficulties was getting the typography/name of the exhibition/artist to have hierarchy in the design. Too often, there was a reliance on background imagery or the actual work of the artist(s) (despite the instructions stating otherwise) to creep into the design process - trust the type! Very often students get one idea and just run with that idea without developing some variety in their concepts. How does one conceptualize your design vs. creating a final design right off the bat? Also, the additional typography (location, dates, etc.) does not always have to be a block of text fitting within 'empty' space, breaking conventions was a part of the process.
