Classmate Logos
Posted
Abby McKnight
Jeffery Belfield
Marianna Smith
Yuzi Xu
| Educator/s: | Andrew Davies |
|---|---|
| Institution: | VCU—Richmond |
| Level: | Introductory, Non-design Majors, Sophomore |
| Duration: | 3 weeks |
| Category: | Typography |
| Filed Under: | Digital, Four-year Program, Non-design Majors, Participatory |
| Bookmark Project | |
Project Brief
Design three logotypes for a fellow classmate. One that reflects their personality, another their heritage, and a third one their hobby. Pay special attention to typeface selection, pairing, arrangement, and color to help communicate your logotypes’ message.
Grading criteria:
- How well suited are the typeface choices (40%)
- How well does the arrangement support the logos (40%)
- How well do the colors support the logos (10%)
- At least 10 sketches for each logo (over 30 in total) (10%)
Learning Objectives
So you can practice selecting the appropriate typeface to communicate different messages, and explore combining color with an arrangement to support typeface choices.
Deliverables
3 pdf files, 1 for each logo.
Reflections
This is usually popular with students as it helps them get to know their classmates as well as practice playing both client and vendor.
