Annual Report Design
|Institution:||Texas A&M University—Corpus Christi|
|Category:||Branding, Graphic Design, Print, Visual Communication|
|Filed Under:||Business, Client-based, Four-year Program, Grids, Information Architecture, Publication|
Student will design and print an annual report. The final artifact should combine graphics, photos, content and data to chronicle their chosen companies' corporate activities financial and operational information. The work will be based on the design decisions asserted in Project One of the semester (client rebrand: logo, brand guidelines, identity system, and ephemera)
• Technical Skills/Use of InDesign
• Content Delivery, Sequence and Pacing in Long-Format Design
• Critical & Conceptual Thinking
• Information Design
Students submitted a packaged InDesign file as well as a printed Annual Report booklet for grading.
I collected several Annual Reports to show to the students. Each Annual Report was studied and critiqued as an in-class discussion. This helped students become more familiar with the elements of an Annual Report as well understand the expectations of the project.
For the most part, this functioned as an introduction to long-format design for our students. In preparing them for the challenges of long-format design the students went through a series of in-class assignments that went through the tools of InDesign. I had students screen-record their process in InDesign to demonstrate they had a clear understanding of the technical requirements of the software.
In moving forward, I would provide more examples and in-class exercises of pace and sequencing in other publications outside of annual reports. It seemed the more difficult concept for students to grasp.